The present market is described by ferocious rivalry. Each producer needs to catch the
significant portion of the market. This is conceivable through brand picture in the market. Brand
name helps in making great mien towards the enormous changes. So it is compulsory to study the
factors affecting the brand awareness regarding fast moving consumer goods. To collect the responses
from the respondents, a questionnaire was developed based on review of literature. Data was
collected from 500 respondents. Factor Analysis was applied on the data to explore the factors
affecting brand awareness regarding FMCGs. There are personal factors, retailer advice, brand
equity, display effects which affect the brand awareness. The authors suggested that when a product
has a well-known brand name, it can win consumers’ preferences and increase company’s market
share. Manufacturers of FMCG products ought to build a brand and promote its brand awareness
through sales promotion, campaigns, advertising, and other marketing activities. When brand
awareness is high, its brand loyalty will also increase. Consumers will produce brand loyalty
because good product quality and increase their repurchase behavior further. Most of the consumers
prefer branded products with the belief that quality is assured in case of reputed companies.

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