Approved by AICTE, Govt. of India | Affiliated to BPUT, Rourkela
Approved by AICTE, Govt. of India | Affiliated to BPUT, Rourkela
Dr. Umakanta Dash, Principal at Srusti Academy of Management and Technology, is a seasoned academician with over 27 years of experience in teaching, research, and administration. A Ph.D. in Business Administration, he has contributed significantly to academic leadership, research, and curriculum innovation, guiding Ph.D. scholars and organizing numerous seminars and conferences.
An Examination of the Interplay between Media Advertisements and Buyers Decision Making Process – European Economic Letters, Vol.15, Issue 1 (2025), ABDC Indexed. Analysing Brand Equity Dimensions Across Conventional vs Digital Advertising – Journal of Informatics Education and Research, Vol.04, Issue 2 (2024), ABDC Indexed. Influence of AI Generative Advertising Attitude on Brand Equity – Srusti Management Review, Special Issue (2024), UGC CARE, Group-1.
Decoding Persuasion: Ads and Their Impact on Buying Decisions – 4th International Conference on Management Research (ICMR-2024), KIIT University, Feb 2024. Investigating the Hierarchical Relation Among Brand Equity Dimensions – International Conference, Biju Patnaik Institute of IT & Management Studies, Nov 2023. A Study on Factors Influencing Electronic Word of Mouth on Purchase Intention – International Conference, Biju Patnaik Institute of IT & Management Studies, Nov 2023.
Over 27 years of experience in teaching, research, and administration. Guided 5 Ph.D. scholars under BPUT, Odisha. Conducted and chaired multiple national and international conferences, FDPs, and MDPs. Edited five course materials published by Himalaya Publishing House. Served as an assessor and expert panel member for CII and other organizations. Known for initiating Ph.D. programs and academic reforms at Srusti Academy of Management.
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